When SHL, the world’s largest provider of psychometric assessments, asked us to refresh their visual identity it made sense to put people at the heart of our design. In an effort to escape the stock photography clichés that dominate professional services branding, we commissioned nine up and coming illustrators to create head profiles to depict the different areas of the business. It was a natural step to then create a new logo which supported this concept based on the positioning ‘People intelligence, Business results’. We worked with the US web design team and the in-house studio to help launch the new designs across Europe, Asia, the Far East and the Americas.



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