Fast growing software business AdInsight needed a new name to expand into the US market. Working with our friends at BrandGenius we helped to create the new name ResponseTap and reposition the business. The feedback loop at the heart of the software – linking online journeys to phone calls – provided the inspiration for the symbol. We then expanded this out into a design system composed of bold overlapping colours and applied these to everything from online applications to a family of simple icons to help tell the story.

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Project Details