Based on Reed’s family values and personal commitment we refreshed their visual identity to help make the business more attractive to senior candidates. Building on existing visual assets including the circular theme, we refreshed the colour palette to bring it in line with sister business reed.co.uk and introduced a cleaner whiter look. Cut-out photography with red props or elements give a coherent feel across media and the large pointillist portraits add a touch of drama to the high street windows.


Reed recruitment, L&CO, LandCO, Brand evolution

 

Project Details