Every few years we like to take a punt on a great idea, and do what we call venture design. It means we form a true partnership with our client, share the risk and hopefully the reward. Behind The Marvellous Meat Company is a simple idea – an online farm shop selling delicious grass fed Sussex beef, prepared on-site by our own master butcher then dry hung for 28 days and delivered direct to the consumer.
To emphasise the provenance we adopted a British flavour to the name and design, then commissioned photography of the cattle in their native Sussex farmland. We designed everything from the delivery boxes to promotional cards, as well as the online shop itself.