We started by reviewing the brand identity of this global property company. We helped create their property marketing design system so that condos in Sydney and offices in New York can be presented with a consistent look and feel. We commissioned young photographers Lillian Wilkie, Mindaugas Komskis and Lex Fleming to find fresh angles on architecture around the world, and illustrators Chris Dent, Chloe Mutton and Diana Boyle to draw cityscapes. We’ve created guidelines for signs and interiors and more recently we were asked to create an animation for the annual MAPIC retail property conference illustrating six facts about the global retail market.

 

JLL Guidelines System

JLL – Property Marketing

JLL – Brandhub

JLL Brandbook – Colours

Project Details