Once we had established the new name for this bespoke finance house start-up, we needed to clothe it to appeal to both companies seeking capital (to boost their businesses) and to investors who wanted stable returns. We came up with the idea of tradition with a twist which was carried through on the business cards with their mix of engraving and fluorescent inks as well as the website with hand drawn portraits by Nick Hardcastle. We employed a series of antique illustrations accompanied by captions to adorn everything from business cards to PowerPoint presentations.




Project Details