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“Before, the brand used generic photo library images, which we felt was inappropriate as we wanted to make it really personal and individual - they really want to be bold. SHL is all about people, so we used big profile faces and brought that into the logo. ”
17-08-2011 Source: Design Week
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“Our task is to refresh the SHL brand and create a new design framework to help promote the business in a more relevant, compelling and appropriate way.”
16-08-2011 Source: SHL
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“The identity uses a bold purple and pink colour palette and incorporates the new strap-line, ‘Bringing medicines to life’, along with a geometric tree symbol ‘inspired by the symbol in eastern medicine’. The grid-system of the tree icon aims to represent the idea of collaboration.”
14-07-2011 Source: Design Week
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“The financial services sector badly needs to rebuild trust in its institutions, and design has a vital role to play in this regard, says Paul Barlow.”
23-04-2009
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“There comes a time in most companies’ development when they look at themselves and realise their visual presentation no longer reflects who they are.”
01-03-2009
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“Royal Holloway, University of London, has unveiled a visual identity and literature scheme, designed by L&CO.”
30-09-2008
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“Royalty or equity deals are good ways to benefit from a client’s success, but first you must do your homework and get advice from professionals”
01-03-2007
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“Inspiration comes in unexpected forms, as I realised when I argued with my four-year-old daughter over which book I should read to her.”
08-12-2005
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